John Allan

Background

About John Allan

I am fluent in all aspects of Search Engine Optimisation, as it has been my specialism for the past 16+ years, including link building, content optimisation, SEO-led content creation, website structure analysis/optimisation and international SEO. I have personally taken many websites from complete internet obscurity within the search results, to top positions in Google and the other major search engines. This is for highly competitive, high converting key terms and phrases both within the UK and globally. I have also delivered numerous seminars and workshops on SEO, from simple explanations of the subject to indepth, “how-to” workshops, with attendees reporting excellent results upon implementation. I am fully conversant with most SEO research and analysis tools, plus Google Analytics installation and reporting (including the most recent GA4) on site performance and visitor performance, Google Console, email marketing, social media, blog writing with SEO intent, HubSpot, Hotjar etc. Originally trained as a computer programmer, I can install and build complex WordPress websites (including large e-commerce sites) from scratch and have a working knowledge of HTML & several other platforms. I also have an excellent understanding of IT and for a time delivered the CompTIA A+ Computer Technician course to young adults with learning difficulties. I believe that my experiences and understanding of sales and its processes, my ability to explain complex subjects in simple, understandable and relatable terms, coupled with my marketing skills, allows me to build and instigate efficient, effective and highly converting marketing campaigns.