John Arsanious

Background

About John Arsanious

Design Lead with 14+ years of experience driving regional brand strategy, creative direction, and digital design across the META region (Middle East, Turkey & Africa) —within global organizations like IDC and HSBC. I specialize in translating global brand strategies into regionally relevant positioning, messaging, and multi-channel creative. My role bridges brand leadership, hands-on design execution, digital and visual communication, and creative operations—supporting internal communications, flagship marketing events, and strategic visual initiatives. As an enterprise-level Canva expert, I’ve led rollout, training, and workflow integration to streamline design output, enhance efficiency, and empower teams across the regions. I also mentor team members, guide visual storytelling, and collaborate with diverse, cross-functional stakeholders. I’m passionate about turning strategy into design that connects, communicates, and performs. Let’s connect — I’d be happy to explore opportunities, exchange ideas, or discuss how design can drive results.