John Barnes

Background

About John Barnes

John has been on the front line of change for his entire career. He has led the growth and transformation of agencies and brands for major marketers, full service advertising agencies, media services companies and direct response businesses. He founded Voyant Strategic in 2013 to help marketing services companies find new ways to accelerate their growth. He knows what it takes to build new revenue streams, win world class businesses, grow client partnerships, diversify service offerings, reposition companies and brands. John brings a wealth of firsthand experience as a leader and operator. He is an expert at identifying opportunities, getting them up and running, integrating them into the business and managing the critical process of change. • As President & CEO of Mercury Media, he led the diversification of Mercury from a long form agency to a full-service direct response company. The business grew by 50% and became the largest independent direct response agency in the country. • As Managing Director of Carat West, he transformed the West Coast business from a buying service to a full service media company. The business grew from $250M to $1.3B and Carat became the #1 media agency in the West with a phenomenal record of winning new business. • As Managing Director of Ammirati Puris Lintas, he headed up most all the CPG businesses including Unilever, Johnson & Johnson, Nabisco and Lysol Brands. His group grew to account for 40% of the Lintas’ revenues and 60% of its profit. Marketing & Branding Experience: P&G, J&J, Nabisco, Unilever, Kodak, Oil of Olay, Frito Lay, Holiday Inns, Advil, Lysol Brands, Labatt, Rolling Rock, Stanley Works… Media Management Experience: Hyundai, Kia, New Line Cinema, CBS, Lifetime, adidas, Philips, Petco, Jenny Craig, GAP, Tourism Australia, Taylormade, Red Bull… Direct Response Experience: Beach Body, Guthy Renker, EuroPro, Telebrands, Tristar, NuWave, Hoveround, Sensa, InStyler, Zumba, Conair… Specialties: Operational Management, Business Turnarounds, Strategic Leadership, Client Management, New Business Development, Team Building & Collaboration, Resource Management.