John Bastuga

Background

About John Bastuga

Extensive experience in the beverage alcohol industry, I specialize in sales leadership and market development, with a focus on wine, spirits, and beer. Currently serving as Eastern Division Sales Lead at Coors Spirits Company, I contribute to expanding market presence by driving distributor partnerships and scaling operations from 4 to 20+ states and 70+ distributor partners. My expertise includes managing complex sales networks, developing effective joint business plans, and executing national strategies to drive results. My previous experience includes managing national sales teams and leading market strategies at Molson Coors Beverage Company, where I supported the growth of Full Strength Spirits. I excel in fostering collaboration across teams, delivering innovative sales solutions, and empowering distributors to achieve market success. Passionate about creating impactful sales strategies, I am dedicated to driving measurable growth and building sustained partnerships in the beverage industry.