John Bodkin

Background

About John Bodkin

An adaptable, resilient and results-driven strategic thinker, who is passionate about full-funnel, omni-channel advertising. I have a natural propensity for collaborating with brands to create innovative, meaningful and integrated user journeys across digital channels that not only enhance brand affinity with audiences, but also directly impact bottom line. The key strengths of my background include:< Managing a multi-million £ portfolio of digital advertising spend across both Search and Native ad Agencies and Direct, with experience managing both global Corporate and Enterprise style clients, and comfortable maintaining relationships from daily-doer to C-Suite level.< Leading the GTM sales strategy for Corporate Sales Israel in Microsoft Ads end-to-end, from the conceptualization of our market narrative, the implementation of strategic product and joint-business-plans across key advertisers, and working cross-functionally internally to land external Marketing engagements across multiple segments.< Specialty verticals include Gambling incl. Sportsbook, Gaming & Social, Food & Restaurant Delivery, Tech & Digital Natives, Apparel & Accessories, & Land Transportation, and Comparison < Leading a 9-person, cross-border team in the areas of marketing, sales, innovation, and client retention and development.< Business development for a global tech giant, which involved acquiring and growing 120+ agencies and advertisers onto the Bing Ads platform within an 8-month period.< Educated to a Masters level, graduating with a MSc in Marketing from Technological University Dublin.