John Broderick

Background

About John Broderick

Nimbly delivers an imaginative mix of qual & quant market research. We’re known to creatively recruit participants and strategically package consumer insights in captivating ways. You may recognize some of our clients: Google, Sephora, Newell, Toyota, Modelez, and Ubisoft. Reach out to me if you would like more information. I am a consumer marketing insights strategist applying holistic blend of talents in human intelligence, team leadership, and business development to enhance market position and facilitate success of forward-thinking brands. As a motivational manager, I enjoy steering high performers to exceed company and client goals leveraging human insights to foster innovative strategies that resonate with target demographics to drive sales. Excelled on client side of consumer insights and flourished in agencies steering 2 companies to growth by creating solutions for some of the world’s best-known and best-loved brands. Selected Career Contributions- Boosted annual revenues managing new business development initiatives. Pursued/pitched new opportunities, showcased brand differentiation, and cultivated loyal account relationships to earn repeat client business- Leveraged new methodologies as well as psychographic profiling to uncover and clearly understand target consumer’s values, attitudes, lifestyles, and personalities to inform advertising, including most recent Super Bowl commercial- Mentored strategists to elevate business development skills, facilitating increase in individual contributions. Guided on intensifying human insights that have significant commercial impact on client’s bottom line- Steered transformation of The Sound, growing from 4 employees to over 50 in 10 years delivering above-industry retention rate. Expanded offices from Vancouver and New York to Chicago, London, and Mumbai- Piloted state-of-art proprietary tool exploiting growth of mobile and internet for research. Provided customizable service for brands with ability to push notifications to consumers and receive data back across all platforms and locations in real world. Expertise: Culture Integration * Market Intelligence * Consumer Behavior * Brand Equity * Quantitative Research * Qualitative Research * Focus Groups * Innovation * Cross-functional Leadership * Business Development * Workload Managment * Coaching/Mentoring * Website Optimization * Revenue & Profit Growth * Global Harmonization * Training & Development