John Caldas

Background

About John Caldas

With 15+ years of experience in Marketing, Brand Strategy, Digital Advertising (Paid Social and Paid Search), Analytics, and Team Management, I have broadened my skill set across various industries (E-commerce, B2B, and SaaS) and international markets (including Brazil, Ireland, Mexico, and Canada). This diverse background empowers me to effectively craft and execute performance-driven marketing communication plans at every stage of the customer journey. I specialize in: • Building brand awareness and equity by designing and executing data-driven marketing strategies. • Leading the strategy, execution, management and growth of Paid Social and Paid Search channels, including Performance Max, Google Search, Google Shopping, Google Display, Demand Gen, YouTube, Meta and Pinterest. • Managing and mentoring high-performing teams while utilizing relationship skills to establish long-term, trust-based connections and effectively influence stakeholders both internally and externally. • Working collaboratively with cross-functional teams to guarantee the successful integration, on-time delivery, and execution of marketing communication plans. • Overseeing and reviewing content to ensure consistency in a brand’s tone, identity, and voice across all channels and platforms. • Managing inbound and outbound account-based marketing (ABM) campaigns and programs that acquire and convert quality leads.