John Callow

Background

About John Callow

Are you a senior manager in hospitality responsible for the training and development of your staff? Do you feel sure there is a real impact to be had if you could truly engage your staff into their education and knowledge of the drinks that they sell in their customer facing role? Are you getting frustrating seeing their lack of confidence when selling wine and spirits and wish you could empower them to feel proud of their knowledge in a way that makes them much more impactful members of staff - on the customer experience, on the team and on the bottom line? Would you like a one-stop way to educate, inform and entertain your staff and make them feel valued, up-skilled and ready to sell to your customers without taking up any more of your time, space or energy? If so, I can help Northern Wine School has been educating the best hospitality staff in the business for many years now offering fully accredited wine, spirits & Sake qualifications from beginner to advanced level. We specialise in drinks education and our industry pass and student satisfaction rates are some of the highest in the country. We have an extensive library of online revision resources to help students prepare for the exam, plus a team of professional, friendly educators providing support when students need it. We have a wide range of options for different size teams and drinks lists. Team members can attend scheduled classes in Manchester & Liverpool, or study online individually. We can do bespoke in-house courses for larger teams at our offices in Manchester, come to your location or run an online course for staff in multiple locations. We take care of everything: Admin, learning materials, teaching, exam and certificate issuing. Students just have to turn up ready to learn. We can source tasting samples for you, or they can work with your own stock so your staff become familiar with their products at the same time as learning. ‘I completed my WSET level 2 with Northern Wine School. Fantastic resources such as different practice tests and quizzes (there are loads of them, so felt very confident going into my exam!). John offers great support and is a brilliant communicator. I highly recommend!’ Everyone benefits when you invest in the training and development of your staff. Staff retention is challenging in this industry and studies show that invested in and up skilled staff are more likely to stay longer and perform better. Having an accredited qualification helps them to feel confident and sell with a smile. Send me a DM for more info on our upcoming and bespoke courses.