John Carroll

Background

About John Carroll

I’m passionate about leveraging data and digital marketing to create impactful, results-driven strategies. As a Media Specialist at Flywheel Digital, I work with clients to optimize their digital advertising efforts, managing paid search and display campaigns across e-commerce platforms. My role allows me to dive deep into analytics, constantly refining strategies to achieve the best results. In Spring 2024, I graduated with a Master of Science in Marketing Analytics from the University of Maryland, following my BS in Marketing and Operations Management Business Analytics from the Smith School of Business. My academic background, combined with hands-on experience, has shaped my understanding of how data can drive smarter decision-making in marketing. Earlier in my career, I gained valuable experience with the Washington Capitals and UMD Athletics, where I supported marketing initiatives and developed strategies to engage fans and clients. I also launched and managed Route One Athletics at Route One Apparel, creating a program that successfully generated revenue through partnerships with local collegiate athletes through NIL. I'm driven by collaboration and thrive in dynamic environments, whether working with cross-functional teams, clients, or external partners. Outside of work, I enjoy staying up to date with the latest in digital marketing, watching sports, and playing golf.