John Cartwright

Background

About John Cartwright

I am a Journalism graduate from Sheffield Hallam University, currently working in PPC advertising for Health and Care UK Ltd, a growing e-commerce enterprise with a range of different retail websites and audiences. With over four years experience in Google Ads in an e-commerce environment, my main focus is on profitability, expansion of existing ad campaigns and development of new strategies to maximise conversions and conversion value. My work has resulted in consistent year-on-year growth and increases in both conversion value and ROI for the company, across over 15 accounts. Before this, I worked as an e-commerce copywriter for the company, which gave me a strong understanding of SEO and how best to leverage copy so that it can not only appear prominently on search engine results, but also how to convert those views into sales by being informative and engaging to the customer's wants and needs. Previously, during my time at university I was joint Editor-in-Chief of SHUlife, the former student magazine at Sheffield Hallam University. This helped not only develop my writing and editorial skills, but also gave me an insight into how to manage and oversee people effectively, to ensure we could get the best work from them and they could get the most from their hard work and efforts.