John Cross

Background

About John Cross

In one word, I would describe myself as curious. I want to understand how the world works, how people make decisions and interact, how businesses operate well (and not so well), and I want to use that understanding to help organizations grow, adapt and change. and that's what we do at Greystone.We work with the capital markets every day. We know the lenders and what they require, attracting more than $8 billion in capital for our clients over Greystone’s nearly 40 year history. We help by:* Working locally to understand the area, developing a market analysis and determining market-appropriate solutions for products, prices, programs and positioning* Evaluating current business models and preparing effective new strategies* Creating financial analyses to understand the impact of change* Building a business plan that balances an organization’s mission and vision with the realities of new markets, expansions and redevelopments* Working with your finance team to implement a plan that matches your business