John Dale

Background

About John Dale

Healthcare business development leader, with extensive experience designing targeted strategies to improve the patient experience, promote growth and expand awareness via creative marketing campaigns, establishing and maintaining key business alliances, and national industry events. Skilled in identifying and establishing mutually beneficial relationships with large health systems, insurance providers, and hospital systems. High level of expertise in data analysis, and the ability to produce annual business strategies to guide all facets of B2B operations, resulting in the consistent achievement of financial and clinical goals. Career Highlights • Increased revenue via a partnership with local Chiropractic offices, designing and implementing a medical lien process. Leveraging custom marketing materials, the partnership has resulted in an 80% increase in related revenue – and delivered stable returns during a downturn in imaging services due to the pandemic. • Anticipating the financial impact of the COVID-19 pandemic, all avenues of cost savings were explored at Coliseum. The resulting figures reflect changes from FY’19 to FY’21: overall expenses - 6.78%, an 8.35% drop in labor expense, a 16.27% increase in net income and 15.46% increase in EBITDA. • Improved online Google Review ratings for Coliseum Imaging from 3.1 to 4.8 (2020-2021) via engagement of vendor resources to gather feedback from patients after each visit. As a result, the center has received over 130 “5-star” reviews since February 2020. Core Competencies B2B Sales, Business Development Annual Business Strategy Medical Marketing Campaigns Recruit, Hire, Train, Mentor (>15) Succession Planning Presentation Skills and Public Speaking (>20k) Data-driven Reporting and Analysis Executive Level / C-Suite Presentations Budget Management (>$3.3M) Vendor Selection and Management Trade Show and Convention Planning and Execution Print and Online Media Strategy and Placement Vendor Selection and Management Social Media Marketing/Twitter/Facebook