John Diether

Background

About John Diether

As a marketing communications expert, I rely on 3 core strengths to develop and deliver the most effective solutions: STRATEGIC—Aligning programs with the overarching goals of the organization and the specific objectives of the marketing campaign. CREATIVE—Conceiving fresh ideas and developing the right message for diverse audiences, multiple media, and different phases of the marketing cycle. DISCIPLINED—Orchestrating all of the moving pieces to ensure bright ideas lead to measurable results.I’ve worked as a freelancer/consultant, building a solid portfolio of clients in healthcare, insurance, automotive, banking, and other industries. I've held corporate marketing positions with organizations as diverse as the U.S. Centers for Disease Control and Prevention (CDC), Bon Secours Mercy Health, and (currently) Ohio National Financial Services. With broad experience and adaptable skills that enable me to jump into projects at any stage, I add value to the marketing equation in a number of areas: CORPORATE MARKETING … Strategic Planning, Competitive Market Intelligence, Digital Marketing Plans, Marketing Campaign Framework, Communications Plans, Branding, Media Relations, Employee Communications CONTENT DEVELOPMENT … Copywriting, Journalistic Writing, Editing, Editorial Decision Making, Content Quality and Accuracy, Series Conception and Continuity, Employee Communications, Press Releases, Information and Training Programs VIDEO, AUDIO, AND WEBINAR PRODUCTION: Script Writing, Technical Production, Editing, TV and Radio Spots, PSAs