John Dudley
Head of Performance Marketing at E-Careers
Based in Preston, United Kingdom
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Seniority
Director
Department
Advertising & Marketing
Location
Preston
Industry
Higher Education
Company size
177
Contact information
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j•••••••@e-careers.com
Phone
5 credits+44 ••• •••• ••••
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Background
About John Dudley
With two decades in Sales, Marketing and Advertising, I’ve worked across a wide spectrum of brands and industries, which has allowed me to help raise brand awareness, increase sales revenue and improve ROI, through traditional and digital marketing methods. I’m results-driven, analytical and focused on the numbers. As a manager, I’ve overseen staff members in sales and design teams, and managing external PPC agencies, web developers and advertising agencies, to work within a set budget and timeframe. Besides working with larger organisations with six-figure marketing budgets, I’ve also worked with SME’s with smaller budgets, to help grow their portfolio’s through social media, email marketing, and other advertising methods. I work in synergy with sales and marketing teams to ensure a cohesive, focused and analytical approach, for best results. I’m driven, optimistic, creative and analytical. Contact me for any inquiries regarding individual or staff training, or visit our website - Current job role - Head of Marketing at e-Careers. Experienced Digital Marketing Professional working as a Content and SEO Manager within the education sector, with e-Careers. I’m responsible for Technical SEO (including: Site Crawls, 404 redirects, linking and relationship building, gaining and improving authority), and creating winning content for our website and partner pages, social media, adverts and more. I also directly line manage a small content and design team, and an external SEO agency. About e-Careers An award-winning education organisation, based in the UK. As a business, we can support your B2B & B2C Online & Classroom-based learning, so you (or your team) can make the organisational changes required. We offer Online & Virtual Classroom courses and qualifications, such as PRINCE2, CIMA, Cyber Security, Amazon Web Services (AWS) and more! I’ve been challenged with improving brand awareness and increasing online sales, through website content, social media, articles and more, while utilising SEO best practices. e-Careers are focused on helping individuals and organisations upskill or retrain towards gaining a career, working towards career progression or a career change. Our main training areas include Accounting (AAT, CIMA), Cyber Security (EC-Council), Project Management (Lean Six Sigma, Prince2, ITIL), Digital Marketing ( DMI) and more!
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