Seniority
Director
Department
Sales & Business Development
Location
Boston
Industry
Retail
Company size
4K
Contact information
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j•••••••@asics.com
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Background
About John Ealy
Strategic and consumer-focused Category Director with 15+ years of experience leading high-performance brands across sales, product creation, merchandising, and category management. Proven track record of driving growth in the performance running space through deep market insight, cross-functional leadership, and a passion for delivering athlete-inspired innovation. Currently leading ASICS’ U.S. Performance Running category, I oversee the full product ecosystem—footwear, apparel, and accessories—developing regional assortments, pricing strategies, and seasonal go-to-market plans that drive premium, profitable growth. From launching new product lines to relaunching field teams, I specialize in aligning global vision with local market needs to win in competitive spaces.
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