John Eckberg

Background

About John Eckberg

A media/communications expert in highly regulated financial, hospitality/casino and medical device marketing, I am now an external relations coordinator at Hoosier Hills Credit Union. It’s a member-owned cooperative that focuses on service, financial support, building wealth and ensuring the well-being of its members throughout Southern and Central Indiana. Also affiliated with Sherpa Insight. Sharp market research via Sherpa Insight's gap analysis reveals the IDEAL consumer experience, the real experience and how to fix gaps. Based on ground-breaking achievement research developed by Dr. Stephen Curtis, PhD and neurophysiologist based in Bloomington, IN. ROI? Toyota Tundra sales ↑110%. MD Anderson ↑20%; Grainger ↑$560 million. No fuzzy focus groups. Quick, accurate surveys with real insights & ROI. DM to learn more. Former media relations director at Cook Group, owner of French Lick Resort/Cook Medical. Personally hired by the late Bill Cook to energize marketing, my experience is deep & broad: from highly regulated MedTech marketing to resort/casino/gaming. Led team to successfully abolish the 2013 Medical Device Tax, which confiscated 30 percent of company profit. Along the way, I invented medical devices to improve patient outcomes. Promoted French Lick Resort/Casino nationally & sought to create new guest activities. Brought global golf tournaments earned media with national and local journalists. Former investigative reporter & 30-year deadline journalist at The Cincinnati Enquirer. Covered Fortune 500 companies, publicly traded companies, small businesses, entrepreneurship, media, marketing and wrote a weekly entrepreneurship column. Work published in New York Times and USAToday. Author or co-author of several books, including the ground-breaking investigative work - OJ Simpson & Glen Rogers: The Juice, Road Dog and Murder on Bundy Drive. Finally, if you have an office wall that needs kinetic Wetfold Origami Koi from handcrafted tissue to brighten things up. I am taking commissions. DM to learn more.