John Everett

Background

About John Everett

Optimizing the funnel and improving conversions is my job, but assisting users is my passion. I help reduce user friction and educate consumers on products that help them find what they need and help clients earn more revenue without the need to rebuild entire systems. My deep understanding of analytics and user experience help define testing solutions for clients and provide meaningful results to their business. Some items of note: In September 2017, I ran a test after careful observation that proved Michaels.com would make $2.4 million annually with 4 lines of code. The test was designed to nudge users to use the site’s search functionality on mobile devices, and increased their revenue per visitor from 11 cents to 13 cents. The number of sales did not increase, but average basket size did. In summer 2015, I worked with a creative to redesign and reorganize Carter BloodCare’s emails. After restructuring the content delivered and updating the creative, we saw over a 400% increase in click through rates on their monthly newsletters. In August 2018, I began building enterprise tax software and teaching Alteryx, Tableau, and Power BI to clients.