John Hoeks
Professor at University Of Groningen
Based in Groningen, Netherlands
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Seniority
Director
Department
Research & Development
Location
Groningen
Industry
Research Services
Company size
8.3K
Contact information
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Background
About John Hoeks
A society, or any system for that matter, can only be sustainable -'volhoubaar'- if it takes into account the needs and concerns of both humans and animals. My research focuses on all types of communication that play a role in the transition towards a sustainable society, a society which is necessarily plant-based.#sustainablesociety #plantbasedtransition #vegan #persuasion
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