John Johnsen

Background

About John Johnsen

Regional/National/Global Business Development | Partner/Retailer Engagement | Contract Negotiation | Sales Team Leadership & Training | Branding & Promoting Innovative and market-opportunity focused sales and marketing professional well versed in the consumer electronics and pro A/V ecosystems. Possess 30+ years of experience driving evangelism and market expansion initiatives in startup and corporate environments. Promotional visionary with intuitive ability to align new products and stragegies with current consumer needs. Recognized for accelerating revenue growth and expanding market reach through strategic partnerships with distributors, sales representatives, retailers and end-users. Selected Achievements: • Quickly grew sales from an initial $700K to $20 million annually for a high-end home theater/audio brand through sales rep, key and individual account management adding over 100 retailers year over year. • Served as a key brand ambassador to gain a loyal product following in a short time frame by positioning brand in the market based on current consumer/market trends and extensive field-based research and adaptation. • Selected by founder of NHT to direct branding, marketing and sales programs for Recoton & Rockford Home Group bringing known industry connections to help launch multiple brands in a startup environment. • Built startup Vergence Technology (NHTPro) brand into a multi-million-dollar company by developing market entrance plans for a MI/Pro audio market with 6 products initially that leveraged the burgeoning home recording trend combined with traditional high-end studio infiltration and endorsement base including 10-year NBC Olympics contract. • Developed and re-launched NHT brand with innovative B2B and B2C Internet Direct Strategy and infrastructure leading content and look and feel and usability development, SEO programs as well as short- and long-term product strategy initiatives.