John Kaplan

Background

About John Kaplan

A results-driven sales and marketing professional with 20+ years of experience in Specialty Chemicals, Healthcare, Food, Pharma, Finance, and SaaS. Recognized for my entrepreneurial spirit, collaborative approach, and expertise in digital marketing, product management, and go-to-market launches. Proven ability to drive revenue growth through the deployment of innovative sales and marketing techniques, optimization of lead generation strategies, and cross-functional leadership. A strategic thinker with an active approach, I am committed to delivering impactful results and am poised to make a valuable contribution to any team. As Head of Marketing at NAGASE Specialty Materials, I was responsible for developing and executing digital marketing strategies within business segments including Pharmaceuticals, Personal Care, Specialty Chemicals, Paints, Coatings, HI & I, and Sustainable Technologies. I also partnered with global cross-functional teams to develop and launch product marketing campaigns, managed a significant NA marketing budget with cost savings while increasing product/brand awareness, and developed and implemented annual marketing/business development plans. Recently, as a contractor at Messenger Productions LLC, I developed and executed digital B2C marketing strategies, advised and optimized media and marketing spend, and researched consumer insights to develop marketing personas. Dual Citizenship: United States / European Union Multi-Lingual