John Katari
Digital Marketing Specialist at Digital Opulent
Based in Hyderabad, India
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Seniority
Staff
Department
Advertising & Marketing
Location
Hyderabad
Industry
Advertising Services
Company size
12
Contact information
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j•••••••@digitalopulent.com
Phone
5 credits+91 ••• •••• ••••
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Background
About John Katari
JOB PROFILE : Web analytics role Substantial experience in implementation, tagging, testing & reporting of various websites for Web Marketing and Analytics strategies. • Well versed with Web Analytics tools such as: WebTrends (Software, OnDemand) & Google Analytics. • Measuring success of website and online marketing initiatives using data and key metrics. • Measuring success of Website against the competitors. • Experienced in applying Web Analytics Best practices at all phases like Architecture, Design, Implementation, Analysis and Recommendations. • Experienced in working with various Stakeholders like Online Marketing, Web Developers, Web Designers, Brand Marketing, Interactive Agencies etc at Client’s Organizations. • Expert in identifying KPIs for websites and interpreting these KPIs leading to performance improvements of the websites and online marketing programs. • Handled creation and delivery of Top Line reporting Decks and Dashboards for Top Management. • Working Knowledge on A/B Tests and Multivariate testing to increase the KPI and the get the best returns from the experiments/Tests
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