John Lane

Background

About John Lane

When I watched TV as a kid I used to run to the bathroom during the show so I could make it back for the commercials. Today, brand strategy, digital marketing and the consumer experience still captivate me. That’s why I do it for a living. I’m a full-stack marketer. Over the past two decades, I’ve built cross-functional marketing teams, defined and executed go-to-market strategies, inclusive of paid media, social media, email marketing and other digital advertising channels. I’ve served as both strategic and creative director of campaigns for B2B and B2C endeavors, primarily in technology industries. I’ve been hands-on in defining budgets, and using—or often creating—the tools to track attribution and ROI. I have extensive experience with both quantitative and qualitative research to inform marketing strategy. I write and speak about all aspects of Brand and Digital Marketing success. That gives me the chance to share what I know with other progressive marketers; it also gives me the chance to learn from them as well. Some of my recent speaking engagements and articles are included below.