John Lheureux

Background

About John Lheureux

As an experienced GTM leader, I help large Financial Services organizations grow with holistic integrated performance marketing. I have a long history of success in building, launching, and scaling up B2C and D2C products across a wide variety of platforms, mediums, and screens. I excel at leading a marketing team’s output in alignment with short and long term success, as well as the overall mission of the firm. I’ve led the development and implementation of several MarTech growth engines for companies with annual revenue between $100M and $1.5bn to help them scale. On average during the past six years I've delivered an average monthly increase in revenue greater than $1M over baseline. Core Competencies-conversion optimization -customer acquisition -data continuums -holistic performance marketing -LTV growth -media delivery -mobile application marketing -multi-channel MarTech platforms Products I've build & supported-CPG (clothing)-Cryptocurrency -Credit Cards -Insurance -Personal Loans -Mortgages Deep expertise in the following tools-Platforms: Google Marketing Platform, Microsoft Advertising, Adobe Experience Cloud -Web Analytics: Google Analytics, Adobe Analytics, Looker Studio, Optimizely -Mobile Measurement Partners: AppsFlyer, Branch -CMS: HubSpot, Hygraph, Wix, Squarespace, Vercel, Shopify, Adobe -CRM | Automation: Salesforce, HubSpot, Custom Micro-Services, CleverTap -SMS: Twilio, Sakari, Solutions by Text -Email: SendGrid, Mailchimp, HubSpot, Salesforce