John Lloyd
President & Sr Brand Strategist at Magnet Inc
Based in Providence, United States
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Seniority
C-Team
Department
Other
Location
Providence
Industry
Advertising Services
Company size
7
Contact information
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j•••••••@magnetinc.net
Phone
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Background
About John Lloyd
Started the first independent brand strategy consultancy in New England. Developed brand strategies, marketing communications plans, award-winning creative materials, and designed and implemented hundreds of market research studies for companies, organizations, and communication firms throughout the world. John has served brands such as Adidas, Mercedes-Benz, Citibank, Liberty Mutual, and Samuel Adams and institutions such as Cornell Johnson School of Business, UVA's Darden School of Business, USC School of Cinematic Arts and Brown University.> Served over 200 brands.> 35 years of consumer behavior and brand strategy experience.> Formerly at three top 10 communications firms and 2 of the hottest creative agencies in the US.> Founded in 1996, in the 23rd year of business.> Conducted thousands of focus groups and in-depth interviews.> Automotive, Consumer Goods, Financial, Food & Beverage, Hospitality, Health Care, Retail, Sports & Fitness, Technology > Specialties: Brand positioning research, creative development research, product, and service concept testing and development, audience segmentation studies, tracking studies, and ideation services.
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