John Lord
Managing Director at Clarityag Limited
Based in United Kingdom
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Seniority
C-Team
Department
General Business & Management
Location
United Kingdom
Industry
Farming
Company size
1
Contact information
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j•••••••@clarityag.com
Phone
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Background
About John Lord
Commercial leader in AgTech with over 15 years’ experience operating at global level across strategy, partnerships and revenue growth.Currently leading Global Business Development at Fyteko, responsible for strategic multinational accounts, international market expansion, and commercialising signal-molecule biostimulant technology across Europe, North America, LATAM and APAC.My background combines:• Farmer and farm management operator (15+ years practical experience)• Registered UK Agronomist (BASIS Professional Register)• Precision agriculture and SaaS commercial leadership• Corporate Agritech strategy development within multinational environmentsPreviously:Scaled EMEA SaaS sales from $0 to multi million ARR at DTN (Iteris)Led Agritech strategy and venture partnerships at Sumi Agro Europe (Sumitomo Corporation)Held P&L ownership and innovation leadership roles within Agrii / Origin EnterprisesI work at the intersection of agronomy, data and commercial strategy — focused on building practical, scalable partnerships that deliver measurable value to farmers and commercial partners alike.
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