John Lowe

Background

About John Lowe

As Director of Marketing Operations for Xbox, I lead the strategy and execution of our global Marketing Technology ecosystem where we enable personalized, data-driven experiences for millions of gamers across platforms. I'm focused on scaling omni-channel engagement through AI, automation, and integrated MarTech solutions that connect fans to the games and stories they love. With a background that blends marketing, data science, and creative operations, I thrive at the intersection of innovation and execution. Whether it's optimizing campaign performance, evolving our tech stack, or driving compliance and privacy standards, I’m passionate about building systems that empower teams and elevate the player experience. I’m especially energized by the opportunity to shape how AI transforms marketing, from predictive insights to real-time personalization, and I’m always exploring what’s next for Xbox and our fans.