John Manthorpe

Background

About John Manthorpe

I've been digitally agile since I got a ZX Spectrum for Christmas in 1982 and coded BASIC in my bedroom creating homebrew games. 2022 - I now specialise in digital communication in the tv industry. I have a wide digital skill set in the areas of PR, Marketing, Influencer, Social and Online. A self-motivated team player who devises digital business solutions. I've worked on many award-winning global television programme brand strategies: I'm A Celebrity.Get Me Out Of Here!| The X Factor | Ant & Dec's Saturday Night Takeaway | Britain's Got Talent | BritBox UK | Coronation Street | Emmerdale | and a lot of Drama and Factual programmes. Now getting stuck into ITVX. For over 20 years, I've become skilled in digital content strategies for owned, earned and bought media. I've built trusted connections with journalists and media professionals at national level for television, radio, news broadcasters, newspapers, magazines and online sites and services. I've project managed digital services with agencies to ensure maximum distribution and news pick up of ITV content. I adopt an agile and flexible approach to ensure digital communication strategies are aligned with company objectives. The challenge is to blend PR and Marketing strategies to engage Press and Viewers to drive Customer uptake. Highly interested in digital strategies to reach a wider and lighter Customer base. Heavily immersed in the strategic thinking around linking the Metaverse to brands. Part of the team effort to assist company communications and announcements into the press and public domains on a daily basis. I'm careful, considerate and have meticulous attention to detail. Experienced in Social strategy covering best practice, community health, Influencer and crisis management - all on high profile social accounts and platforms. I'm good at website project management and content management systems - Drupal and Wordpress. Always up for a Stand Up. First class honours degree.