John McCoy

Background

About John McCoy

We live in a time of sensory assault. Competing for “eyeballs.” The challenge for companies everywhere is to attract consumers to their products and services and to keep them in the face of fickle markets. The answer to this challenge is not just the quality of the company’s products, services and people, but how well they communicate to their markets. More often than not, companies that value design lead the pack. I began my career in 1976 as Art Director for BBD & O, and worked on the accounts of Quaker Products (Life Cereal/”Hey Mikey”), Thom McAn (“Be a Thom Girl”), Gillette, General Electric and Du Pont. After a stay of several years, and producing award winning advertising for television and print, I felt the need to venture further into other areas of design. Landing a number of high profile positions with other major firms, I found myself to be resposible for and working on the design and change over from Datsun automobiles to Nissan, Occidental Chemical, Post Cerals, and the launch of MTV. Other notable accounts have been the Commodity Exchange, American Stock Exchange, Hitachi, Minolta, Air Liquid, ETEC, Applied Materials, and Forth Dimension Displays to name a few. My work and attention to detail in producing advertising, image and capabilities brochures, annual reports, corporate identity, illustration, photography and copywriting has won a wealth of awards including those from the American Advertising Federation (Addys), Chester Awards, Big W, as well as awards from the printing, television and radio industry. Specialties: advertising, copywriting, creative direction, design direction, design (including interior design), branding and identity, image building, marketing, photography, illustration, conceptual thinker, idea person, problem solver, user experience (UX), user interface (patented)