John McKenna
Senior Content Strategist at Industry Dive
Based in Tring, United Kingdom
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Seniority
Staff
Department
Writing/Editing
Location
Tring
Industry
Technology; Information and Media
Company size
215
Contact information
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j•••••••@industrydive.com
Phone
5 credits+44 ••• •••• ••••
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Background
About John McKenna
Starting out as a journalist nearly 20 years ago, I am now a Senior Content Strategist who works with major global organisations. I am currently developing and executing SEO-based content strategy for one of the biggest financial services companies in the world, but have previously worked with clients spanning finance, energy, sustainability and engineering. These include the World Economic Forum, Swiss Re, Mitsubishi Heavy Industries and Panasonic. Prior to working in content strategy I was an award-winning business journalist with specialist experience in the energy, infrastructure, and industrial sectors. Mainly writing for B2B publications, my stories also appeared in leading British media including The Times and The Daily Telegraph.
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