John Michael Cole

Background

About John Michael Cole

Passionate, driven, and results-oriented professional with over seven years of experience in the outdoor and action sports industries. I specialize in account management, sales strategy, and customer relationship building, with a proven track record of managing multimillion-dollar portfolios and collaborating cross-functionally to deliver exceptional results. In my current role at Burton Snowboards, I oversee a ~$90M portfolio, working with industry leaders such as REI, Backcountry, and Evo. I excel in analyzing market trends, optimizing sales processes, and developing innovative solutions that drive revenue growth and operational efficiency. My technical expertise spans tools like SAP, Power BI, and Infor M3, enabling me to make data-driven decisions that support business objectives. Growing up in Colorado, I developed a lifelong passion for the outdoors, from snowboarding in the Rockies to exploring the industry's evolving landscape. This personal connection has fueled my career, allowing me to align my professional pursuits with my love for outdoor exploration and sustainability. I thrive in dynamic environments where I can leverage my skills to enhance brand presence, foster meaningful partnerships, and contribute to organizational growth. Whether it’s streamlining processes, analyzing complex datasets, or supporting marketing initiatives, I bring a proactive, solutions-focused approach to every challenge.