John Mills

Background

About John Mills

CRO strategist with more than 10 years of real-world, conversion rate optimisation, experimentation and personalisation experience gained in both agency and client-side. I specialise in creating winning strategies and frameworks that deliver real, quantifiable results for enterprise-level and SMBs across multiple industries in both B2B and B2C. I have in-depth analytical skills, a great understanding of user experience and UX principles and a commitment to delivering real results, through a true test and learn approach to optimisation. I have built and managed successful,(global) CRO and experimentation teams and programmes that have delivered in excess of £50 million incremental revenue. Specialities include- Conversion rate optimisation (CRO)- Experimentation (A/B and Multivariate testing)- Personalisation- Analytics -(Extracting in-depth and actionable insights from data)- Customer insight, usability, user experience, user research and analysis - QA framework development (for delivering experimentation programmes free from type I & II errors)- Creating client-specific strategies, programmes and frameworks - Recruiting and managing, large, diverse, multi-disciplined teams Experience with the following tools:Testing and Personalisation tools- A/B Tasty- Adobe Target- Google Optimize- Optimizely- Oracle Maxymiser- Qubit- VWO- Webtrends OptimiseAnalytics and Behavioural Insights tools- Adobe- Amplitude- ContentSquare- FullStory- Google Analytics - Heap- HotjarRecent Appearances- Omniconvert Blog "How will marketing evolve in the era of Speero's “Briefly Experimental” newsletterhttps://speero.com/newsletters/edition-2- Omniconvert Blog "20 examples of Ecommerce Brands that Nail Customer Webtrends Optimize Podcast "The big lift"