John Morallo

Background

About John Morallo

Senior marketer with experience across digital marketing, campaign delivery, lifecycle marketing, CRM, and customer engagement. I plan and deliver campaigns that support acquisition, onboarding, engagement, and retention across digital channels.My background spans lifecycle, B2B growth, and digital marketing roles, giving me a broad view of how strategy, messaging, channels, and data come together. I’ve worked on everything from campaign planning and customer communications to personalisation, A/B testing, and performance optimisation, always with a focus on improving the customer experience and supporting business goals.I enjoy collaborating with product, sales, and creative teams to build clear, consistent marketing journeys and bring ideas to life across multiple touchpoints.Always happy to connect with people interested in marketing, customer journeys, CRM, or creative problem-solving.