John Oneill
Senior Partnerships Manager at Avant Money
Based in Ireland
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Seniority
Manager
Department
Sales & Business Development
Location
Ireland
Industry
Financial Services
Company size
233
Contact information
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j•••••••@avantmoney.ie
Phone
5 credits+353 ••• •••• ••••
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Background
About John Oneill
20+ years experience in the development and delivery of marketing strategies. Set up 3 new sections within existing marketing functions. Business lead for 12+ system changes. Executed 250+ customer communication campaigns across CRM, retention and acquisition. Regular presenter to director level. Managed teams of 4+ with budgets of €1.2m+. Achievements: Sky Ireland • Reduced broadband churn rate from 28% to 18% • Decreased ‘cost per save’ rate by 32% Eir • Increased ‘customer saved’ rate by 30% within 1½ years • Re-contracted c. 700k customers over 3½ years Bank of Scotland (Halifax brand) • Direct channels generated 60% of all credit card applications • Cost per acquisition was 35% lower vs. all other channels Specialties: Customer Retention Campaign Automation; Adobe Marketing Cloud Customer Relationship Management (CRM) Campaign Operations Improving Customer Experience Data Analytics & Customer Insights Business Casing Digital Marketing Customer Acquisition & Cross Sales Marketing Projects
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