John Paterson

Background

About John Paterson

Senior sales and business development executive in the Pharma/DTC/OTC space responsible for leading integrated, multi-platform advertising/publishing initiatives, with proven results across diverse media channels and tactics (print, custom video, internet, e-marketing, digital out of home, Point of Care). Responsibilities include business development, revenue generation at the $10mm+ level, budgeting, forecasting, and P&L. Current sales initiatives and responsibilities are focused on data-driven/condition-specific consultative marketing solutions at Point of Care (POC), targeting both the active patient universe and the HCP influencer community. Extensive experience with top tier national marketers across multiple platforms. Access to senior agency contacts and C-level clients with a strong background in providing strategic insights and measurable campaign ROI metrics. Proven experience at establishing strategic partnerships and launching new products within multiple verticals. Highly skilled in leading corporate sales and communications efforts (PR, branding, internal/external). Specialties Include: Pharmaceutical Marketing Healthcare Marketing Digital Advertising Print Advertising Point of Care /Out of Home Advertising Digital Out-of-Home Marketing and Media Planning Custom, Native and Branded Content Strategic Communications Advertising / Branding Hispanic and Multicultural Marketing