John Pehrson

Background

About John Pehrson

Direct marketing strategist with extensive experience in designing/leveraging customer-level analytics (such as customer segmentation, predictive modeling, survey research, qualitative insights, etc.). Specialties: Marketing research, database analysis, direct marketing program design & evaluation, account planning, communication strategy development, general customer strategy consulting. Overview: John joined Targetbase in 1994. As a member of the Strategy Department and the Strategic Business Analysis team, John provides marketing consulting and full-service marketing research and analysis in support of CRM and targeted marketing programs. In addition to American Honda, his client experience at Targetbase includes work with Michaels Stores, Coca-Cola USA, Nestlé USA, Nabisco, Cantel, and ServiceMaster. John’s focus is on developing customer-level analytical insights that lead to programs and applications rooted in sound strategic thinking. He has broad experience leading project teams using both quantitative and qualitative analytic techniques in pursuit of those key insights. Prior to joining Targetbase, John directed the primary marketing research for an experimental interactive television network. Other previous experience includes marketing research and sales experience with two major over-the-counter health care product companies. John has two master’s degrees from the University of Georgia: a master of marketing research and a master of arts in advertising. While pursuing his graduate degrees, John co-authored two academic research articles—one published in the Journal of Advertising (1993), and the other published in the 1993 Proceedings of the American Academy of Advertising.