John Prevedello

Background

About John Prevedello

It all starts with a good idea. Advertising ideas, creative ideas, strategic ideas, promotion ideas, media ideas, public relations ideas, budgeting ideas, production ideas, talent ideas, music ideas, video ideas, photography ideas, website ideas, animation ideas, and I’ll confess to even- stolen ideas. But a good idea is worthless if there’s not a way to bring it to life. In my 30-years of experience in media and marketing, I’ve learned that working with smart, hard-working, talented professionals is how you get stuff done. So, I’ve surrounded myself with a network of marketing experts who excel in their particular fields of specialty. Some are employees and partners, others are frequently used sub-contractors, a few are niche specialists who are willing to work a project no matter how infrequently I call them. Here's my background: I have over 30 years of media and marketing experience, mostly helping local businesses with local advertising. The first 15 years of my career where in television and radio with jobs in sales, production, programming and management. In 2004, I started Prevedello & Associates Advertising Agency, which soon became Prevedello Hettick Marketing, and most recently evolved to Constellation Marketing Group. Constellation Marketing Group is a network of best-in-class marketing specialists who work together as employees, creative freelancers and agency owners. This broad network of professionals allows us to help businesses in a full range of traditional and digital marketing, from websites to outdoor billboards. At Constellation Marketing Group, I manage client marketing strategies and the network of specialists who work on the respective client accounts. Most of my experience is in the Northwest. My philosophy on marketing is that it's as simple as combining a relevant message with well-targeted media. The media landscape has grown exponentially over the years, but a clear, creative and consistent message that leads to a responsive call-to-action is the foundation of all advertising. Along with a team of collaborators, I advise clients and manage their marketing towards the results they expect.