John R. Lee
VP Marketing at King Ranch, Inc
Based in Flower Mound, United States
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Seniority
Vp
Department
Advertising & Marketing
Location
Flower Mound
Industry
Ranching
Company size
356
Contact information
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j•••••••@king-ranch.com
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Background
About John R. Lee
Executive marketing leader with 20+ years of experience building iconic global brands like Coors, Harley-Davidson, and Kubota with break-through creative & integrated marketing strategies, meaningful consumer engagements, and data-driven insights across traditional & digital channels. Drives transformative marketing efforts in matrixed organizations by establishing trust, leading through influence, and building consensus with key stakeholders in C-Suites and corporate leadership. Forges strong cross-functional teams with creative agencies and internal corporate departments for Fortune 500 and multinational companies that meet and surpass goals using effective Business to Consumer (B2C), Business to Business (B2B), and Direct to Consumer (D2C) Go-to-Market strategies. Executive and entrepreneurial leadership experience establishing new marketing teams and strengthening existing marketing teams through organizational restructuring and digital transformation. SKILLS & EXPERIENCE Brand Strategy, Positioning & Management Integrated Marketing Communications Advertising & Promotions Branded Content Creation & Integration Digital Marketing Media Strategy Social Media Marketing Corporate Sponsorships Sports & Entertainment Partnerships Experiential Marketing Portfolio Management Product Innovation Leadership & Team Development Agency Management Qualitative & Quantitative Research Budget Management INDUSTRIES Lifestyle Brands Agriculture, Construction, Mining Machinery Manufacturing Wholesale Machinery Fishing, Hunting & Outdoor Lifestyle Recreational Facilities Automotive Retail Motor Vehicles Beverage Manufacturing Beer & Spirits Food & Beverage Retail Retail Apparel & Fashion Retail Luxury Goods & Jewelry Advertising Services Marketing Services
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