John Raphael de Guzman

Background

About John Raphael de Guzman

I lead SEO strategy for home services brands focused on long-term, scalable growth. Over the years, I’ve had the opportunity to work across HVAC, plumbing, electrical, pest control, and other trades — helping brands expand their local presence, grow their lead flow, and turn organic search into a true revenue channel. My approach blends technical SEO, local search, and content strategy with a clear focus on business impact. Whether it’s scaling multi-location visibility, improving conversion paths, or aligning SEO with paid and ops teams, I work to connect the dots between traffic and outcomes. Along the way, I’ve collaborated with teams at different stages — from high-growth internal departments to external partners — and often help businesses refine their SEO direction at pivotal moments. If you're in the home services space and thinking about growth, I’m always open to connecting and exchanging ideas.