John Rizk

Background

About John Rizk

Greetings LinkedIn, Over the years, I've accumulated much of my knowledge through countless interactions with marketers, clients, vendors, and advertisers alike. One commonality which shows up time and time again is the importance of intercepting any given target audience at the right place and time. While this may seem like an impossible attainment, it's the historical and proven data which lays the groundwork for a successful advertising campaign. My experience working through countless datasets paints a clear picture in terms of the results that clients expect out of their investments. My colleagues and I monitor the success rate of various nationwide campaigns. Working on media plans at an ad agency allows me to distinguish what works, furthermore, the recipe needed to propel clients toward and beyond their goals. My media experience has given me exposure to navigate fluently through a plethora of media types such as Broadcast TV & Radio, Paid Social, Paid Search, Digital/Programmatic, OOH, Print, and Experiential/Influencer marketing. Media aside, I find great benefit from keeping up with a healthy lifestyle, both in diet and physical activity. I often practice mindfulness through meditative practices and have found that it brings transformative advantages that can always be enhanced upon. John Rizk.