John Rowley

Background

About John Rowley

Emotionally resonant creative *Nimble strategy *91% win record in ballot measure, advocacy and election campaigns. John Rowley runs CounterPoint Messaging, a company focused on political and advocacy campaigns at the local, state and national level. CORPORATE, NONPROFIT, ADVOCACY: He has worked for over 100 nonprofits and companies. Strategic services for these clients included a) messaging b) advertising and digital marketing campaigns c) messaging research and testing d) video content and viral video creation e) digital and media targeting and buying. POLITICAL CAMPAIGNS: Rowley has worked on over 500 political, issue and advocacy campaigns in 47 states, helping win 91% of those campaigns. He has also done international work in Africa, Europe and Australia. He has worked with candidates from President and governor to city council. His team's content and commercials have been featured on NPR, PBS, CNN, FOX, MSNBC and on The Daily Show with Jon Stewart. Salon.com called one of his spots “Best Campaign Ad Ever.” Congressional Quarterly called his firm a “new breed of campaign consultants.” His clients' campaigns have been praised as "the perfect campaign," “a “Giant Killer” and a “Blueprint for Democrats.” CNN called one commercial “the perfect ad at the perfect time.'” MEDIA, MESSAGE & COMMUNICATIONS TRAINING: Rowley has led message training for the U. S. Army, the Pat Tillman Leadership Institute, the Veterans' Campaign, National Women’s Political Caucus, Democracy for America (DFA), and New Leaders Council (NLC). NATIONAL MEDIA APPEARANCES: He has provided news analysis on CNN, FOX News, FOX Business, and MSNBC. His firm appeared on AMC’s reality/documentary show “The Pitch” about ad agencies. ACHIEVEMENTS, AWARDS, RECOGNITION: Campaigns and Elections magazine named Rowley a “Rising Star in Politics.” Aristotle named him to the "Dream Team" of consultants. His firm has won over 50 national advertising awards for creative and effective advertising campaigns. In 2020, one of his digital campaigns won the top national Pollie Award for "digital targeting and technology." He was also selected “New Member” of the Army War College. PERSONAL INTERESTS: Rowley has served on the boards of the Entrepreneurs' Organization (EO) and of the American Association of Political Consultants (AAPC). Volunteer work has included Big Brother's Big Sisters and the Dismas House in Nashville, Tennessee.