John Ryan

Background

About John Ryan

I'm a digital content strategist and content designer, working at the intersection of editorial and user experience design to achieve great outcomes for ambitious organisations. and their users. I believe content is the most powerful weapon we have in our daily battles with boring, with dull, with predictable, and with pointless. I have worked across a variety of media (mobile, magazine, book, film and especially online) to deliver content-rich information and experiences. My work ranges from re-engineering a website's content so that it better targets key users to full-scale site redevelopments that involve market research, product repositioning, end-to-end customer experience and the creation of content and brand messages that are just right. Passionate and good-humoured, I approach all aspects of my professional life with a casual air that masks an almost-clinical perfectionist streak. Clients include: Medibank, Disney Australia, ABC, Lonely Planet, Coles, SEEK, World Vision Australia, NDIA, RMIT University, NASA, Qantas, Department of Defence, Jetstar, Sustainability Victoria, National Library of Australia, Mitre 10, Cricket Australia, GAP Adventures (Canada), NAB, Save the Children (Aust), Racing Victoria, Melbourne Business School, City of Melbourne, Aconex, Donate Life, AEMO and many more. Specialties: User pathways, online customer experience, content as UX, nomenclature, sitemaps, content, content, content.