John Scholl

Background

About John Scholl

I’m a strategic, creative marketing leader with over a decade of experience shaping luxury hospitality and lifestyle brands. What drives me is the intersection of storytelling and data—building campaigns that resonate emotionally and deliver business results. At Waldorf Astoria Chicago, I’ve led marketing efforts that span digital performance, brand visibility, and on-property activations. From launching revenue-generating experiences like the Clicquot Courtyard and Fashion Holiday Tea to managing influencer strategies and PR, I’ve consistently elevated the brand while aligning closely with revenue goals. Before that, I led global brand strategy for the Cicerone Certification Program, expanding its reach across four continents and launching multilingual products that made the program more inclusive and accessible. That experience solidified my belief in the power of clarity, consistency, and bold ideas. My leadership style is grounded in honesty, curiosity, and trust. I believe that empowered teams create standout work—so I prioritize building a culture where people feel supported to take smart risks and push creative boundaries. Looking ahead, I’m focused on three core areas: Driving demand through strategic, full-funnel marketing Building meaningful brand and community partnerships Fostering a high-performing team culture rooted in innovation and collaboration I thrive in environments where luxury meets authenticity, and where bold thinking is not just welcomed—it’s expected.