John Strawn

Background

About John Strawn

Hello! I'm John, a seasoned Programmatic Senior Manager with a passion for driving digital advertising success. With over 5 years in the industry, I've honed my skills in managing multiple Demand-Side Platforms (DSPs) to optimize campaign performance and deliver impressive results. Proficient in DV360, TTD (The Trade Desk), Yahoo, Amazon DSP, Adelphic, Media Math, Roku, and more. I've navigated the complex landscape of these platforms to create data-driven strategies that maximize ROI. Experienced in managing budgets exceeding $1 million per month, I understand the importance of cost efficiency, audience targeting, and campaign scalability. I've consistently achieved and exceeded targets while optimizing ad spends. Adept at Google Analytics 4 (GA4) implementation and analysis. I have a strong track record of leveraging GA4's robust features to extract actionable insights that inform strategic decisions. Deep experience in ad operations side of Google Tag Manager (GTM) and conversion tracking. I've streamlined conversion funnels, improved attribution modeling, and ensured data accuracy to drive campaign success. Highly proficient in Microsoft Suite, specifically Excel. Vlookups, Pivot Tables, other data manipulation techniques. What Sets Me Apart: I believe in the power of data-driven decision-making, which has been the cornerstone of my career. I'm a problem solver at heart, and I thrive on finding innovative solutions to complex challenges in the ever-evolving digital advertising landscape.