John Teaford

Background

About John Teaford

I tell stories—in writing, in film, in advertising, in branding, in social media. I voice philosophies, provide explanation, explore marketing, offer instruction, distribute entertainment. for Warren Miller Films, Warren Miller Entertainment, NBC Sports, Discovery, Disney, ESPN, Scripps Oceanic Institute, NOAA, US Olympic Committee, US Speedskating Team, Colorado Outward Bound, Challenged Athletes Foundation, Nissan, Nature Valley, Amstel Light, Salomon, Rossignol, The North Face, Helly Hansen, Ibex, Snoworld Magazine, InLine Magazine, Rocky Mountain Sports, Carpenter/Phinney Bike Camps, Scott/Schwinn/Yeti, Orvis, Redfeather Snowshoe, Pearl Izumi, Serotta Bicycle. Mine has been a long career of high-profile clients and partners. I tell their stories. Stories touch us, move us, inspire us to become involved, encourage us to offer support, convince us to care. Well-told stories create new worlds and illuminate new possibilities, while managing to be both intimately familiar and entirely brand new. The well-crafted story connects us to others—to their hearts, to their minds, to their souls. Storytelling is what I do. for audiences and causes, for publishers and institutions, for companies and corporations. My craft is the sharpened, refined telling of stories that speak to the listener; my unique ability has always been the speed and efficiency with which those stories can be developed and presented. It’s vital that creative enterprises truly appreciate the value of light bulbs, of lightning bolts, of timely deliveries from the muse, of substantive influences from the cosmos. My specialty has always been creating with speed, writing in real time—coming up with the verbal answer, the scripted message, the campaign wordings in the same moments the questions are asked. My philosophy has always been that creativity should be rapid. and should involve the people assembled around the table (the client, the program directors, the visual designers, the artistic creatives, the verbal contributors). And the more a client feels they’ve truly affected the creative process, the more likely they may be to support it, to enjoy it, to believe in it.