John Vider
Managing Director at Proof Drinks
Based in London, United Kingdom
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Seniority
Director
Department
General Business & Management
Location
London
Industry
Food and Beverage Services
Company size
64
Contact information
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j•••••••@proofdrinks.com
Phone
5 credits+44 ••• •••• ••••
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Background
About John Vider
As Managing Director of Proof Drinks, I’ve led the business through a period of sustained commercial growth, navigating a highly competitive category with a clear focus on strategic clarity, operational discipline, and data-backed performance. I’m passionate about scaling brands and businesses in a way that combines creativity with rigour, pairing entrepreneurial flair with robust financial and operational frameworks. My background blends hands-on leadership in the drinks industry with deep analytical capability, supported by an MBA (Distinction). My academic focus included performance management, modelling and analysis, corporate finance, management accounting, and operations management - disciplines I now apply daily in shaping performance culture, evaluating opportunities, and driving operational excellence. I bring a collaborative, thoughtful approach to leadership, balancing commercial ambition with emotional intelligence and a passion for team development.
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