John Vistorino

Background

About John Vistorino

Highly motivated sales and operations director with proven experience guiding transition and responding to change with a creative, resourceful approach. Exceptionally capable of developing successful sales programs, introducing new products, and managing effective sales force. • Led advertising organization to achieve continued revenue and account growth, from local businesses, by using a consultative sales approach utilizing new products and multi-platform (web, newspaper, niche product) ad programs. • Managed $14 million in advertising, including print, web, subscription, and event revenue. • Led development of events revenue stream, currently producing eight annual events resulting in $180k in revenue. Developed marketing strategy, managed sales effort, and grew revenue each year. • Analyzed revenue vs. expense ratio resulting in reducing expenses and increasing sales effectiveness while maintaining good customer relations. • Achieved notable track record of mentoring and developing managers and sales reps, by identifying potential and maximizing skills. • Broadened the scope of Advertising Director position by assuming responsibility for related departments (Circulation Marketing, Sales, and Graphic Design services). • Succeeded in developing web workshops for small businesses to help increase their web presence. Achieved this at no cost to the paper by creating a paid sponsorship.