John Wirthlin

Background

About John Wirthlin

I help supply chain organizations turn visibility into execution — and technology into measurable business outcomes.I currently serve as General Manager & Vice President of Sonaria, an enterprise RFID and IoT software organization operating under Lowry Holdings. In this role, I lead platform strategy, go-to-market execution, partner ecosystem development, and business growth as Sonaria scales its channel-neutral software platform for warehouse, manufacturing, healthcare, and other asset-intensive environments.Sonaria is focused on helping customers and partners improve operational performance through real-time visibility, shipment verification, inventory accuracy, workflow automation, and enterprise-scale RFID deployment models.Across my career, I’ve worked at the intersection of product leadership, industry strategy, consulting, and commercial execution — helping organizations connect technology investments to measurable KPIs such as throughput, compliance, accuracy, labor efficiency, and supply chain resilience.My experience includes enterprise solution strategy, partner enablement, go-to-market planning, product positioning, business justification, and scaling organizations around high-value market opportunities.I’m especially passionate about building platforms, teams, and partnerships that move beyond features and dashboards to deliver operational outcomes at scale.Core areas of focus: Enterprise SaaS | RFID | IoT | Supply Chain Execution | Warehouse Operations | Manufacturing | Healthcare | Channel Strategy | Strategic Partnerships | Product Leadership | Go-to-Market