John Worsley

Background

About John Worsley

Thirty years database/direct marketing experience in both B2B and B2C space. Experience in all aspects of enterprise marketing management across multiple sales channels. Hyper-focus on driving sales and improving profits. History of hands-on involvement in planning, execution, and analysis of marketing campaigns. Comfortable working with all levels of management. Deep experience delivering marketing related presentations to clients, vendors, banks, and venture capital firms. Fluent in using Specialties: Business Analysis Retail/Direct/Web/Mobile Marketing Database Marketing Survey Research Print Production Strategic Planning Sales Planning and Forecasting CRM Loyalty Marketing Skills/Experience Omni-Channel Marketing • B2B Marketing Strategy • B2C Marketing Strategy • Loyalty Program Marketing • Retail Marketing • Internet/Email Marketing • Catalog Marketing • Affiliate Marketing • Google AdWords & Analytics Toolset • Business Development/P&L Responsibility • Sales Forecasting • Circulation Planning/Budgeting/Execution • Merge/Purge • Advertising Productivity Analysis • Lifetime Value • Customer/Prospect Segmentation Model Development/Implementation • Marketing Databases- Development and Maintenance • Master Data Management Practices • Multi-Channel Sales Analysis • Retail Site Location • Coop Databases (Abacus, Next Action, Z-24, Wiland Direct, Ibehavior) • Market Basket /Affinity Analysis • Merchandise Analysis by Channel • Ad Hoc Data Analysis • Survey Research • POS Transaction Analysis • Offerings from all Major Service Bureaus- Experian, Equifax, Epsilon, Harte-Hanks, Acxiom • Geo-demographic cluster segmentation products Software Experience • Unica Campaign Manager 8.5 • Spss Modeler • Cognos • Base SAS/SAS Macro/SAS SQL • SAS Stat • SAS Enterprise Miner • SPSS Base, Cart, Regression, Neural Network • MS-SQL • Webtrends • Google Analytic Tools • Salesforce.Com