John Wulff

Background

About John Wulff

I help clients win. As Managing Director, North America at iMAD Research, I specialize in B2B and consumer panels, quantitative data collection, and qualitative recruitment. My role is simple: prepare my clients to excel in their own client conversations by giving them what they need to stand out. With 30+ years of market research experience—including senior roles in leading panel and CATI data collection companies with operations across North America, Central America, and Asia—I bring a truly global perspective to research execution. I’ve built my career on disciplined, adaptive data collection that delivers accurate, actionable insights for both North American and International tracking and custom initiatives. More importantly, I replicate my clients’ culture, support their goals, and ensure quality at every step. I provide reliable data collection solutions, leverage experience and strategic guidance so my clients can standout, build trust, win projects, and strengthen relationships. My role is to be the partner they can rely on for bespoke strategy to deliver results—and to help them win.