Johnson Jeevanantham

Background

About Johnson Jeevanantham

A seasoned professional with over 17 years of enriching experience in the dynamic digital landscape, specializing in App Marketing, Mobile Marketing, and Digital Advertising. My journey has been marked by success stories, leadership decisions, and a relentless passion for driving results through analytical insights. Career Highlights: App Marketing Maestro: Spearheading App Store Optimization (ASO) strategies for Android and iOS, I've successfully increased organic and paid app installs using platforms such as Google Adwords, Facebook, Affiliates, Twitter, Apple Search Ads, and Adnetworks. Campaign Extraordinaire: Adept at managing comprehensive campaigns – from in-app (CPI/CPS/CPR) to Email marketing (CPL), RTB (video and banner campaigns), SMS, and mobile branding (CPC/CPM). My focus is on optimizing campaigns, improving performance, and boosting company revenues. Mobile App Expertise: From product management to implementing mobile attribution tools like Branch and Adjust, my proficiency extends to overseeing app performance campaigns, retargeting efforts, and analyzing user behavior with tools like Firebase and Clevertap. Digital Marketing Maven: Specialized in social media marketing (Facebook, Instagram, Twitter, LinkedIn), YouTube promotions, and Google Adwords campaigns. My strategic approach encompasses both planning and execution, ensuring impactful results. Analytics Aficionado: Utilizing tools such as Google Data Studio, I delve into post-install app events, providing valuable insights to enhance user experience and drive app success. Professional Journey: Current Role: Manager – App Marketing at THG Publishing Pvt. Ltd (The Hindu Publications), where I lead ASO efforts, handle existing apps, and orchestrate successful app launches. Previous Roles: From being an App Marketing Specialist at IDP Education Services to leading Mobile Operations at C1X AdTech Pvt. Ltd, and managing Digital and Mobility services at Omnicomm Media Group Pvt. Ltd, each role has contributed to my holistic understanding of the digital ecosystem. Future-Forward: Completed by MBA in Digital Business, I am committed to staying at the forefront of industry trends and technologies. I bring a unique blend of strategic vision, hands-on experience, and a relentless pursuit of excellence to every endeavor. Feel free to connect! I am open to collaboration, networking, and exploring opportunities that align with my passion for digital innovation.